This isn’t story of either Apple as a fruit or Apple as a gravity phenomenon proved by Sir Isaac Newton but the story of the most popular personal computer’s brand called Apple. The revolution started in Cupertino, California on April 1, 1976 when a genius young man named Steve Job created a wood box personal computer in his garage room with his colleagues.
Apple as a company achieved an important
breakthrough when Steve Job reinvented the personal computer with Macintosh in
1980s.
Since then the invention of a
big, heavy and complicated computer was totally finished by that revolutionary
creation. The personal computer or PC has become an important device that is
used to help people in their daily activities.
In the middle of the 80’s, Steve
Jobs ironically left Apple –the company that was developed by him. Apple lost
the grand innovator and its production became just an ordinary PC without a
great innovation.
After Steve Jobs came back, he
broke the brick wall in Apple by introducing the iPod digital music player on October
23, 2001. He didn’t need a long time to make this smart digital music player a
booming trend that has influenced people’s life style especially for the youth.
The way Steve Jobs led Apple has
inspired the management style in high-tech industry. Apple has informal culture
that precisely motivates a day-to-day innovation to its employee.
Then, many product innovated by
Apple just flow like water that always fulfills consumer’s demand, such as;
iPhone and iPad. The distinctive Apple products are luxurious, tough,
effective, smart and user-friendly. Although Apple brand is relatively more
expensive than other brand’s product, it still has its fanatic consumer around
the globe.
Steve Jobs succeeded to rebuild
the ruins of Apple during the 80’s. Since 2000, Apple has had the highest brand
loyalty of any computer manufacturer. Now Apple has operated more than 250
retailers and has employed over 75,000 people worldwide.
Recently, Fortune survey says
that Apple has ranked first as the most admired company overall. Also, iPhone has
been voted as world’s coolest brand by people based on CoolBrands’s
survey. The iPhone commotion happened on
September 28, 2009 when App Stores surpassed 2 billion of downloads.
Obviously, Apple is experiencing the
greatest expansion in its history.
Now, Apple is trying to focus on
its software development more than ever. This effort is targeting the next
generation in the purpose of make them interested in learning everything which
is helped by a smart device and intelligent software. For example; currently Apple
is offering students a free iPod Touch with the purchase of a MacBook.
Well, just like fruit, Apple
makes humans get their vitamin ;)
aje
